A nod to the ’70s running trend: New Balance releases the 327 Primary Pack

A nod to the '70s running trend: New Balance releases the 327 Primary Pack


Touted as "the ultimate leisure shoe," New Balance has added three sneakers to its 327 collection. The Primary Pack offers styles in white with (you guessed it) red, blue or yellow suede overlays on the mudguard, heel counter and the backing of the 'N' logo.

The 327 range has been introduced throughout 2020 with several colour combinations and collaborations. It is a modern interpretation of the brand's '70s heritage:

  • An oversized 'N' logo on the lateral side is inspired by the retro 320 model - the first New Balance shoe to feature the 'N' logo that was released in 1976 and garnered a respectable following amongst elite athletes.
  • A gum sole and heel wrap that was inspired by the 355 trail-runner designed for road running as well as trail or cross-country work in 1979.

 By merging the style of the '70s with modern materials, the New Balance 327 Primary Pack is a must-have for anyone looking for a retro-runner style in a modern silhouette. It has perforated leather underlays, suede vamp fangs, white midsoles and black waffle rubber outsoles to top off the design. Grey suede coves the eyelets while crisp white laces clean up the look.

Continuing to grow in popularity, the new 327 model has been a hit so far, with a huge demand across all Cross Trainer stores. New Balance 327 Primary Pack is available in stores and online for R2199.95. Get yours now.

New Balance showcases Harry Hudson in 'The Fearless Ones' series

Partnering with Spotify and The Fader, New Balance created 'The Fearless Ones' series that highlights artists who are challenging the status quo and are fearlessly true to themselves. Coming off his latest album, 'Hey, I'm Here For You', American singer/songwriter, Harry Hudson talks about how he defies trends while defining himself.

 In the same way, New Balance has been unequivocally independent since its inception. "My style is pretty unconventional which is why I love the New Balance 327 collection so much," said Harry Hudson."The simple primary colours compliment whatever random wardrobe vibe I'm feeling that day."


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